When we embarked on this simple business card and flyer project we had no idea it would expand the way that it did. We produced an entire marketing package for this hypnotherapy, alternative healing clinic. After multiple renditions for the business card, including a mini-brochure, we settled on the classic landscape shape. We also produced unusual flyers and postcards, office stationery and various inter-office forms.
The primary graphic, used in the lower right corners of the various products, was a digital version of an original painting provided by the client. We worked to enhance this image for different layouts, and cropped portions of it where necessary. We also produced several customized Microsoft Word ™ templates for correspondence, invoicing, and other office uses.
These multiple projects were coordinated with the local printer to use soy-based inks and recycled, post-consumer waste paper. The branding we created, was carried over to Heart's Desire Hypnotherapy web site, and is still in use today.