Magnolia Studio Portfolio Item, Cultivating Wisdom Series

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Cultivating Wisdom Series — Manual

Cultivating Wisdom: How To Make Cannabis Cuttings
Organic Cannabis Foundation, Santa Rosa, California

©2010, Organic Cannabis Foundation
NaturalCannabis.com

Photography ©2010, Josh Sommers

Cultivating Wisdom: How To Make Cannabis Cuttings Cover
Cultivating Wisdom: How To Make
Cannabis Cuttings Cover

Organic Cannabis Foundation, aka OrganiCann™, was the first medicinal cannabis dispensary in Sonoma County, California. They support and encourage the legal sale and distribution of medical cannabis as well as helping their patients with their medicinal needs. They also sell seeds and plants, and offer classes to patients and their providers on the efficient and abundant growing of their own medicine. Meeting and working with them was a very enlightening and enjoyable experience.

The concept for this lovely little do-it-yourself guide, an instructional manual for the novice, was brainstormed by the entire OrganiCann™ staff. Using their existing branded logo and color palette, I had responsibility for the cover design, interior design, typography and composition, developmental editing, proofreading, production and print coordination.

In addition to these standard services, I also supervised and directed the photo shoot, following a detailed list of required images needed to illustrate the step-by-step text. This proved to be quite a challenge, and thanks to the infinite patience of the photographer, and the skilled assistance of the knowledgable staff, we succeeded in getting just the right image for each step.

This 12-page, full-color, glossy, 5.5x8.5 inch, saddle-stitched, instructional booklet features step-by-step photographs of the proper techniques used in producing medicinal cannabis cuttings. This booklet was for sale only at OrganiCann dispensaries in California to patients and their providers who are members of the collective.

(See also the OrganiCann™ Print Media Advertising and OrganiCann™ Menu Portfolio Item pages.)

image: Cultivating Wisdom: How To Make Cannabis Cuttings Inside Front Cover
Cultivating Wisdom
Inside Front Cover
image: Cultivating Wisdom: How To Make Cannabis Cuttings Introduction
Cultivating Wisdom
Introduction
image: Cultivating Wisdom: How To Make Cannabis Cuttings Applying Rooting Gel
Cultivating Wisdom
Applying Rooting Gel
image: Cultivating Wisdom: How To Make Cannabis Cuttings Choosing Cutting Candidate
Cultivating Wisdom
Choosing Cutting
image: Cultivating Wisdom: How To Make Cannabis Cuttings Sinking the Cutting Stem
Cultivating Wisdom
Sinking the Cutting
image: Cultivating Wisdom: How To Make Cannabis Cuttings Identifying and Nourishing Cuttings
Cultivating Wisdom
Identifying Cuttings
image: Cultivating Wisdom: How To Make Cannabis Cuttings Inside Back Cover
Cultivating Wisdom
Inside Back Cover

Client Testimonial

December 12, 2011

"Take a look at the creative work Phyllis does. Her professionalism speaks through her lovely designs. You can't go wrong working with Phyllis... highly recommended!!!"

Dona Frank — CEO of The Natural Cannabis Company
NaturalCannabis.com