Magnolia Studio Portfolio Item, Generate Gatherings: Online Advertising

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Generate Gatherings — Online Advertising

Generate Gatherings
Saratoga Springs Retreat Center
Saratoga Springs, California

©2015, 2016, & 2018, Generate Gatherings

Generate Gathering events, their philosophy and organization: GenerateGathering.net
Saratoga Springs Retreat Center events, to make reservations or visit: SarasotaSprings.com

2015 Generate Tribes Gathering Call Flyer Page 1
2015 Generate: Tribes
Gathering Call Flyer Page 1

My long term friend and design partner, Muiz Brinkerhoff of Inside Skills, recommended me to assist with the production of the 2015 Generate: Tribes Gathering advertisements and online flyer PDF graphic design. Being asked to help with promotional materials for an LGBTQ+ group was an honor.

As many people were involved in providing content, images, artwork, and ideas for the various promotional materials I needed to wear many hats in order to successfully shepherd each project into a cohesive and consistent whole. Having wonderful images made all the difference, as they captured the joy of the participants and embodied the ideals and goals of the specific gatherings.

The complete marketing package included web graphics, logo, banners, and Gathering Call Flyers. The various interactive Call Flyer PDFs included hyperlinks to make reservations and connect to the Generate Gatherings web site and were utilized as Email Blasts intended for all to share and print for additional promotion.

Subsequently, I was rehired to design and produce the promotional materials for 2016 Generate: Harmony Gathering and 2018 Generate: Antidote Gathering. Each time I was delighted with the group's photos, concepts and philosophy. Working with these wonderfully creative individuals continued to produced dynamic results.


Generate: Tribes 2015

This was our first project together and we decided to create the circular Word Cloud graphic using a variety of terms, both supportive and pregorative, referring to LGBTQ+ individuals. Next, we curated the many photographs provided from previous events to use throughout the layout. I created multiple design concepts and various photo collage layouts, including the banner graphic, for the organizing committee to choose from. I also created a postcard version of the Call Flyer. The content was multi-layered and included philosophy as well as event schedules and pricing. The resulting stunning typography, layout, and engaging look of the materials was well-received. This project was definitely a creative collaboration with the organizers, which led to my being hired again.

image: 2015 Generate Tribes Gathering Web Banner
Generate: Tribes 2015 Gathering Web Banner

image:Generate Tribes Gathering Flyer Page 1
Generate: Tribes 2015
Gathering Flyer, Page 1
image:Generate Tribes Gathering Flyer Page 2
Generate: Tribes
Gathering Flyer, Page 2
image:Generate Tribes Gathering Flyer Page 3
Generate: Tribes 2015
Gathering Flyer, Page 3
image:Generate Tribes Gathering Flyer Page 4
Generate: Tribes 2015
Gathering Flyer, Page 4
image: 2015 Generate Tribes Gathering Postcard Front
2015 Generate: Tribes 2015
Gathering Postcard Front
image: 2015 Generate Tribes Gathering Postcard Back
2015 Generate: Tribes 2015
Gathering Postcard, Back
Generate: Harmony 2016

The graphic concept for the promotional materials for this Gathering, was born from two pieces of original art provided by one of the Gathering members. The web banner features a crop of the top of one of the images, which is also used as a full page faded background on all content pages. There are also full color versions of both paintings in a reduced circular format on pages 3 and 5. The fluid styling of the cover typography matched the flow of the background artwork. The amount of words in the numerous quotes about Harmony on page 6 required special treatment (oversized quotes and the contrasting font for the attributions), which make them much more interesting and attractive to engage the reader.

image: 2016 Generate: Harmony Gathering Web Banner
2016 Generate: Harmony 2016 Gathering Web Banner
image:Generate Harmony Gathering Flyer Page 1
Generate: Harmony 21016
Gathering Flyer, Page 1
image:Generate Harmony Gathering Flyer Page 2
Generate: Harmony 2016
Gathering Flyer, Page 2
image:Generate Harmony Gathering Flyer Page 3
Generate: Harmony 2016
Gathering Flyer, Page 3

image:Generate Harmony Gathering Flyer Page 4
Generate: Harmony 2016
Gathering Flyer, Page 4
image:Generate Harmony Gathering Flyer Page 5
Generate: Harmony 2016
Gathering Flyer, Page 5
image:Generate Harmony Gathering Flyer Page 6
Generate: Harmony 2016
Gathering Flyer, Page 6
Generate: Antidote 2018

This promotional package once again used the Word Cloud created for the 2015 Generate: Tribes Gathering, and an original photograph of a festival flag provided by a Generate member for the Call Flyer cover background and the banner image for the Generate Gatherings web site. Scattered throughout the various page layouts are a combination of photographs from previous events celebrating the commitment to increasing gender, ethnic, racial, and age diversity.

simage: 2018 Generate Antidote Gathering Web Banner
Generate: Antidote 2018 Gathering Web Banner

image:Generate Antidote Gathering Flyer Page 1
Antidote 2018
Gathering Flyer, Page 1
image:Generate Antidote Gathering Flyer Page 2
Antidote 2018
Gathering Flyer, Page 2
image:Generate Antidote Gathering Flyer Page 3
Antidote 2018
Gathering Flyer, Page 3
image:Generate Antidote Gathering Flyer Page 4
Antidote 2018
Gathering Flyer, Page 4
Client Testimonial

April 14, 2015

"I’ve worked with many graphic designers over the years and I have to say Phyllis was a breath of fresh air. While we changed directions many times for our flyer, postcard and web collateral, and working with a design committee — all amateurs — cannot be easy, Phyllis was patient, understanding and completely flexible. She took all our ideas with aplomb and incorporated everything into the final product beautifully. I wouldn’t hesitate to work with her again and again."

Chas NolManaging Director of Sarasota Springs Retreat Center
GenerateGathering.net