My promotions and marketing services were recommended by Annika Presley and Amy Seiwert of Amy Seiwert's Imagery to DanceFAR's 2019 Producing Director, Steven Morse. I was asked to assist Steven with design and production of a program for this benefit performance. The chosen beneficiaries for 2019 were the International Rescue Committee and Gugulethu Ballet Project, benefitting the immediate needs of refugees, as well as provide education and opportunities to impoverished South African youth. I was honored to help on this project that is so beneficial to the South African community.
The production process began with my providing Steven with a list of required program elements, including: high resolution performance photos with credits; logos for the company, contributors, and beneficiaries; poster design files; a Welcome letter; text for "About the Project" and "About the Beneficiaries" pages; artist portraits and names; credits for individual performances; supporter advertisements; and lists for sponsors, acknowledgements and staff. All of these provided elements were formatted into this 16-page program with a speedy proofing process.
I was also delighted to be invited to this glorious benefit ballet in the Herbst Theater, San Francisco, California. The dancers were from all walks of life, with astounding skills. The performance was thought-provoking and inspiring for myself and my dear friend, Brenet Butler.