In 2013 I was introduced to Amy Seiwert, of Amy Seiwert's Imagery, a young San Francisco Bay Area ballet company, through a recommendation by another client, Jane Elin, a dance educator. Amy's immediate need was a dance magazine advertisement and brochures for fundraising efforts.
This first project led to a variety of others, including a new logo for her web site, five years of programs and marketing materials for her annual spring series, SKETCH, as well as multiple fundraising brochures and print advertisements. I was delighted to be introduced to the gorgeous photography created by David DeSilva. His photographic mastery captures the fluidity and timelessness of dance and the incredible skills of the Imagery performers, in a way that is rarely seen as literally as it is in his work. [ … Read More ]
Sculpting the typography to fit the program images became a creative and intuitive endeavor as I experimented with using the logo fonts in unusual ways. I provided multiple composition and design proofs to ensure that the best images were used and that the content was accurate. Incorporating all of the lists of sponsors and individuals involved in each production was also key as an incentive for future fundraising.
I was responsible for the design, layout, art-editing, typography, proofreading, production and project coordination for most of the online and all of their print media. Including each year's ballet performance program, fundraising brochures, print and online magazine advertisements and a huge ad in 2016 and 2017 on the sides of transit buses in San Francisco and New York City.
SKETCH 7: Wandering, SKETCH 8: Origin Stories, and SKETCH 9: Perspective and SKETCH 10: Wrecked required the same type of print products, although providing online advertising required multiple design layouts using the same imagery. Sadly, due to COVID-19 the performance for SKETCH 10: Wrecked had to be cancelled. [ Read Less ]
SKETCH 3: Expectations
SKETCH 4: Music Mirror
SKETCH 5: Stirred
SKETCH 6: Use Your Words
SKETCH 7: Wandering
SKETCH 8: Origin Stories
SKETCH 9: Perspective
SKETCH 10: Wrecked (cancelled)
September 24, 2020
"For the past seven years Phyllis has designed programs and marketing materials for our annual ballet performances to great satisfaction. Phyllis is a pleasure to work with and her sense for design and composition is very intuitive. The programs she designed for us fit perfectly with our company's aesthetic and imagery and I feel that her design work perfectly reflects what happens on stage. I would recommend her design skills to anyone."
Amy Seiwert— Artistic Director of Amy Seiwert's Imagery ASImagery.org