Magnolia Studio Portfolio Item, Amy Seiwert's Imagery Promotions

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Amy Seiwert's Imagery — Promotions

Amy Seiwert's Imagery
San Francisco, California

©2013-2020, ASImagery.org

CHOREOGRAPHERS: Jennifer Archibald, Marc Brew, Val Caniparoli, Nicole Haskins, Adam Hougland, Gabrielle Lamb, Stephanie Martinez, Ben Needham-Wood, KT Nelson, and Amy Seiwert
PORTRAIT PHOTOGRAPHY: David DeSilva, Scot Goodman, Chris Hardy, and Patrick Stull
PERFORMANCE PHOTOGRAPHY: Andrea Basile, David DeSilva, and Chris Hardy

image:Brandon Freeman & Katherine Wells, Photo by David DeSilva
Brandon Freeman & Katherine Wells
Photo by David DeSilva

In 2013 I was introduced to Amy Seiwert, of Amy Seiwert's Imagery, a young San Francisco Bay Area ballet company, through a recommendation by another client, Jane Elin, a dance educator. Amy's immediate need was a dance magazine advertisement and brochures for fundraising efforts.

This first project led to a variety of others, including a new logo for her web site, eight years of programs and marketing materials for her annual spring series, SKETCH, as well as multiple fundraising brochures and print advertisements. I was delighted to be introduced to the gorgeous photography created by David DeSilva. His photographic mastery captures the fluidity and timelessness of dance and the incredible skills of the Imagery performers, in a way that is rarely seen as literally as it is in his work.

Sculpting the typography to fit the program images became a creative and intuitive endeavor as I experimented with using the logo fonts in unusual ways. I provided multiple composition and design proofs to ensure that the best images were used and that the content was accurate. Incorporating all of the lists of sponsors and individuals involved in each production was also key as an incentive for future fundraising. [ … Read More ]

I have been responsible for the design, layout, art-editing, typography, proofreading, production and project coordination for most of the online and all of their print media. Including each year's ballet performance program, fundraising brochures, print and online magazine advertisements and a huge ad in 2016 and 2017 on the sides of transit buses in San Francisco and New York City.

SKETCH 7: Wandering, SKETCH 8: Origin Stories, and SKETCH 9: Perspective and SKETCH 10: Wrecked required the same type of print products, although providing online advertising required multiple design layouts using the same imagery. Sadly, due to COVID-19 the performance for SKETCH 10: Wrecked had to be cancelled.

After eighteen months of shutdown Imagery re-emerged in July 2021 with online virtual presentations of three past events — known as SKETCH: Rewind. They streamed for a week to entertain the ballet-starved public. The SKETCH: Rewind event was advertised with multiple social media postings and print postcards.

By August 2021 the artists and choreographers were ready to perform in the new COVID-19 environment. They presented SKETCH 11: Interrupted as a live performance which required everyone to wear masks, including the dancers. I designed online contact-free interactive PDF programs, print postcards, print posters and social media postings. The PDF program was accessed by scanning a QR Code in the lobby to view the PDF on phones and tablets inside the theater. This PDF includes hyperlinks for all participants. Audience members were able to "flip" the program pages and view associated social media accounts. This type of flippable PDF will be a standard for future marketing materials.

SKETCH 12: Dear Diary was presented as a live performance with a online contact-free interactive PDF program. The marketing package included print postcards and posters, as well as social media posts. Like for SKETCH 11: Interrupted the PDF program was accessed by scanning a QR Code on the Program Postcard received at the door to view on phones and tablets inside the theater and later online. This PDF also conveniently included hyperlinks for all participants, choreographers and collaborators.
[ Read Less ]


SKETCH 3: Expectations
image: Sketch 3: Expectations Program Front Cover
SKETCH 3: Expectations
Program Front Cover
image: Sketch 3: Expectations Welcome Letter
SKETCH 3: Expectations
Welcome Letter
image: Sketch 3: Expectations The Company
SKETCH 3: Expectations
The Company
image: Sketch 3: Expectations The Performances
SKETCH 3: Expectations
The Performances
image: Sketch 3: Expectations The Dancers
SKETCH 3: Expectations
The Dancers
image: Sketch 3: Expectations ODC Theater Staff
SKETCH 3: Expectations
ODC Theater Staff
image: Sketch 3: Expectations Summer Workshops
SKETCH 3: Expectations
Summer Workshops
image: Sketch 3: Expectations Contributors and Sponsors
SKETCH 3: Expectations
Contributors & Sponsors
image: Sketch 3: Expectations Print Advertisement
SKETCH 3: Expectations Print Advertisement
image: Sketch 3: Expectations Bi-fold Brochure Inside
SKETCH 3: Expectations
Bi-fold Brochure Inside
image: Sketch 3: Expectations Bi-fold Brochure Outside
SKETCH 3: Expectations
Bi-fold Brochure Outside
SKETCH 4: Music Mirror
image: Sketch 4: Music Mirror Program Front Cover
SKETCH 4: Music Mirror
Program Front Cover
image: Sketch 4: Music Mirror Welcome Letter
SKETCH 4: Music Mirror
Welcome Letter
image: Sketch 4: Music Mirror The Company
SKETCH 4: Music Mirror
The Company
image: Sketch 4: Music Mirror The Performances
SKETCH 4: Music Mirror
The Performances
image: Sketch 4: Music Mirror The Dancers
SKETCH 4: Music Mirror
The Dancers
image: Sketch 4: Music Mirror The Choreographers
SKETCH 4: Music Mirror
The Choreographers
image: Sketch 4: Music Mirror The Choreographers
SKETCH 4: Music Mirror
The Choreographers
image: Sketch 4: Music Mirror The Composers
SKETCH 4: Music Mirror
The Composers
image: Sketch 4: Music Mirror Poster
SKETCH 4: Music Mirror Poster
SKETCH 5: Stirred
image:Sketch 5: Stirred Program Front Cover
SKETCH 5: Stirred
Program Front Cover
image:Sketch 5: Stirred Welcome Letter
SKETCH 5: Stirred
Welcome Letter
image:Sketch 5: Stirred The Company
SKETCH 5: Stirred
The Company
image:Sketch 5: Stirred Performance and Contributors
SKETCH 5: Stirred
The Performance
image:Sketch 5: About the Dancers
SKETCH 5: Stirred
About the Dancers
image:Sketch 5: Stirred About the Dancers
SKETCH 5: Stirred
About the Dancers
image:Sketch 5: Stirred Brochure Cover Letter
SKETCH 5: Stirred
Brochure Cover Letter
image:Amy Seiwert's Imagery 2015 Photo Exhibition Double Parallel Fold Brochure Inside
Amy Seiwert's Imagery
2015 Photo Exhibition
Double Parallel Fold Brochure Inside
image: Amy Seiwert's Imagery 2016 Photo Exhibition Double Parallel Fold Brochure Outside
Amy Seiwert's Imagery
2015 Photo Exhibition
Double Parallel Fold Brochure Outside
SKETCH 6: Use Your Words
image: Sketch 6: Use Your Words Program Front Cover
SKETCH 6:
Use Your Words
Program Front
image: Sketch 6: Use Your Words Welcome Letter
SKETCH 6:
Use Your Words
Welcome Letter
image: Sketch 6: Use Your Words The Choreographers
SKETCH 6:
Use Your Words
Choreographers
image: Sketch 6: Use Your Words The Choreographers
SKETCH 6:
Use Your Words
Choreographers
image: Sketch 6: Use Your Words Performances
SKETCH 6:
Use Your Words
Performances
image: Sketch 6: Use Your Words The Artists
SKETCH 6:
Use Your Words
The Artists
image:Sketch 6: Use Your Words The Artists
SKETCH 6:
Use Your Words
The Artists
image:Sketch 6: Use Your Words The Contributors
SKETCH 6:
Use Your Words
The Contributors
image: Sketch 6: Use Your Words Print Advertisement #1
SKETCH 6: Use Your Words
Print Advertisement #1
image: Sketch 6: Use Your Words Print Advertisement #2
SKETCH 6: Use Your Words
Print Advertisement #2
image: Sketch 6: Use Your Words Bus Queen Ad
SKETCH 6: Use Your Words — Bus Queen Ad
image: Amy Seiwert's Imagery Sketch 6: Use Your Words Bus Queen Ad On The Bus
SKETCH 6: Use Your Words — Bus Queen Ad On The Bus
image: Amy Seiwert's Imagery 2016 Fundraising Double Gate Fold Mailer Inside
Amy Seiwert's Imagery 2016 Fundraising Double Gate Fold Mailer Inside
image: Amy Seiwert's Imagery 2016 Fundraising Double Gate Fold Mailer Outside
Amy Seiwert's Imagery 2016 Fundraising Double Gate Fold Mailer Outside
image: Amy Seiwert's Imagery 2016 Tiny Bubbles Fundraiser Postcard Front
Amy Seiwert's Imagery 2016
Tiny Bubbles Fundraiser Postcard Front
image: Amy Seiwert's Imagery 2016 Tiny Bubbles Fundraiser Postcard Back
Amy Seiwert's Imagery 2016
Tiny Bubbles Fundraiser Postcard Back
SKETCH 7: Wandering
image: Sketch 7: Wandering Program Front Cover
SKETCH 7: Wandering
Program Front Cover
image: Sketch 7: Wandering Welcome Letter
SKETCH 7: Wandering
Welcome Letter
image: Sketch 7: Wandering The Company
SKETCH 7: Wandering
The Company
image: Sketch 7: Wandering The Performance
SKETCH 7: Wandering
The Performance
image: Sketch 7: Wandering The Artists
SKETCH 7: Wandering
The Artists
image:Sketch 7: Wandering The Collaborators
SKETCH 7: Wandering
The Collaborators
image:Sketch 7: Wandering Contributors and Sponsors
SKETCH 7: Wandering
Contributors
image: Sketch 7: Wandering Program Back Cover
SKETCH 7: Wandering
Program Back Cover
image: Sketch 7: Wandering Print Advertisement #1
SKETCH 7: Wandering Print Advertisement #1
image: Sketch 7: Wandering Print Advertisement #2
SKETCH 7: Wandering Print Advertisement #2
image: Sketch 7: Wandering Bus Queen Ad
SKETCH 7: Wandering — Bus Queen Ad
image: Sketch 7: Wandering Bus Queen Ad On The Bus
SKETCH 7: Wandering — Bus Queen Ad On The Bus
image: Sketch 7: Wandering Postcard Front
SKETCH 7: Wandering Postcard Front
image: Sketch 7: Wandering Postcard Back
SKETCH 7: Wandering Postcard Back
image: Amy Seiwert's Imagery 2017 Fundraising Bi-Fold Brochure Inside
Amy Seiwert's Imagery 2017
Fundraising Bi-Fold Brochure Inside
image:Amy Seiwert's Imagery 2017 Fundraising Bi-Fold Brochure Outside
Amy Seiwert's Imagery 2017
Fundraising Bi-Fold Brochure Outside
image: Sketch 7: Wandering Poster
SKETCH 7: Wandering Poster
SKETCH 8: Origin Stories
image: Sketch 8: Origin Stories Program Front Cover
SKETCH 8:
Origin Stories
Program Front
image: Sketch 8: Origin Stories Welcome Letter
SKETCH 8:
Origin Stories
Welcome Letter
image: Sketch 8: Origin Stories Amy Seiwert's Letter
SKETCH 8:
Origin Stories
Amy's Letter
image: Sketch 8: Origin Stories The Performance
SKETCH 8:
Origin Stories
The Performance
image: Sketch 8: Origin Stories The Artists
SKETCH 8:
Origin Stories
The Artists
image: Sketch 8: Origin Stories The Choreographers
SKETCH 8:
Origin Stories
The Choreographers
image: Sketch 8: Origin Stories Program Contributors and Sponsors
SKETCH 8:
Origin Stories
Contributors
image: Sketch 8: Origin Stories Program Back Cover
SKETCH 8:
Origin Stories
Program Back
image: Sketch 8: Origin Save The Date Ad #1
SKETCH 8: Origin Stories
Save The Date Ad #1
image: Sketch 8: Origin Stories Save The Date Ad #2
SKETCH 8: Origin Stories
Save The Date Ad #2
image: Sketch 8: Origin Stories Print Ad #1
SKETCH 8: Origin Stories Print Ad #1
image: Sketch 8: Origin Stories Print Ad Number Two
SKETCH 8: Origin Stories Print Ad #2
image: Sketch 8: Origin Stories Postcard Front
SKETCH 8: Origin Stories Postcard Front
image: Sketch 8: Origin Stories Postcard Back
SKETCH 8: Origin Stories Postcard Back
image: Sketch 8: Origin Stories Poster
SKETCH 8: Origin Stories Poster
SKETCH 9: Perspective
image: Sketch 9: Perspective Program Front Cover
SKETCH 9:
Perspective
Program Front
image: Sketch 9: Perspective Welcome Letter
SKETCH 9:
Perspective
Welcome Letter
image: Sketch 9: Perspective The Company
SKETCH 9:
Perspective
The Company
image: Sketch 9: Perspective The Performances
SKETCH 9:
Perspective
Performances
image: Sketch 9: Perspective Sacramento Ballet Ad
SKETCH 9:
Perspective
Sac Ballet Ad
image: Sketch 9: Perspective The Artists
SKETCH 9:
Perspective
The Artists
image: Sketch 9: Perspective The Costumes
SKETCH 9:
Perspective
The Costumes
image: Sketch 9: Perspective Program Back Cover
SKETCH 9:
Perspective
Program Back

image: Sketch 9: Perspective Print Ad
SKETCH 9: Perspective Print Ad
image: Sketch 9: Perspective Facebook Banner
SKETCH 9: Perspective Facebook Banner
image: Sketch 9: Perspective Postcard Front
SKETCH 9: Perspective
Postcard Front
image: Sketch 9: Perspective Postcard Back
SKETCH 9: Perspective
Postcard Back
image: Sketch 9: Perspective Poster
SKETCH 9: Perspective Poster
image:Amy Siewert's Imagery 2019 Fundraising Tri-Fold Brochure Inside
Amy Siewert's Imagery 2019 Fundraising Tri-Fold Brochure Inside
image:Amy Siewert's Imagery 2019 Fundraising Tri-Fold Brochure Outside
Amy Siewert's Imagery 2019 Fundraising Tri-Fold Brochure Outside
SKETCH 10: Wrecked (cancelled)
image: Sketch 10: Wrecked Save The Date Advertisement
SKETCH 10: Wrecked
Save The Date Advertisement
image: Sketch 10: Wrecked Save the Date Card
SKETCH 10: Wrecked
Save The Date Card (front/back)
image:Amy Siewert's Imagery 2020 Fundraising Brochure Inside
Amy Siewert's Imagery 2020
Fundraising Brochure Inside
image:Amy Siewert's Imagery 2020 Fundraising Brochure Outside
Amy Siewert's Imagery 2020
Fundraising Brochure Outside
image:Amy Siewert's Imagery 2021 Fundraising Brochure Inside
Amy Siewert's Imagery 2021 Fundraising Brochure Inside
image:Amy Siewert's Imagery 2021 Fundraising Brochure Outside
Amy Siewert's Imagery 2021 Fundraising Brochure Outside
SKETCH: Rewind
image: Sketch: Rewind Postcard Front
SKETCH: Rewind Postcard Front
image: Sketch: Rewind Postcard Back
SKETCH: Rewind Postcard Back
image: Sketch: Rewind Facebook Banner
SKETCH: Rewind Facebook Banner
image: Sketch: Rewind Instagram Posting
SKETCH: Rewind
Instagram Posting
image: Sketch: Rewind Instagram Posting
SKETCH: Rewind
Instagram Posting
image: Sketch: Rewind Instagram Posting
SKETCH: Rewind
Instagram Posting
image: Sketch: Rewind Instagram Posting
SKETCH: Rewind
Instagram Posting
image: Sketch: Rewind Instagram Posting
SKETCH: Rewind
Instagram Posting
SKETCH 11: Interrupted
image: Sketch 11: Interrupted Program Cover
SKETCH 11: Interrupted
Program Cover
image: Sketch 11: Interrupted Welcome Letter
SKETCH 11: Interrupted
Welcome Letter
image: Sketch 11: Interrupted Amy's Letter
SKETCH 11: Interrupted
Amy's Letter
image: Sketch 11: Interrupted The Performances
SKETCH 11: Interrupted
The Performances
image: Sketch 11: Interrupted The Artists
SKETCH 11: Interrupted
The Artists
image: Sketch 11: Interrupted The Artists
SKETCH 11: Interrupted
The Artists
image: Sketch 11: Interrupted The Artists
SKETCH 11: Interrupted
The Artists
image: Sketch 11: Interrupted Program Cover
SKETCH 11: Interrupted
The Choreographers
image: Sketch 11: Interrupted The Collaborators
SKETCH 11: Interrupted
The Collaborators
image: Sketch 11: Interrupted The Collaborators
SKETCH 11: Interrupted
The Collaborators
image: Sketch 11: Interrupted Want More?
SKETCH 11: Interrupted
Want More?
image: Sketch 11: Interrupted Back Cover
SKETCH 11: Interrupted
Back Cover
image: Sketch 11: Interrupted Facebook Banner
SKETCH 11: Interrupted
Facebook Banner
image: Sketch 11: Interrupted Instagram Posting
SKETCH 11: Interrupted
Instagram Posting
image: Sketch 11: Interrupted Postcard Front
SKETCH 11: Interrupted Postcard Front
image: Sketch 11: Interrupted Postcard Back
SKETCH 11: Interrupted Postcard Back
image: Sketch 11: Interrupted Poster
SKETCH 11: Interrupted
Poster
SKETCH 12: Dear Diary
image: Sketch 12: Dear Diary Program Front Cover
SKETCH 12: Dear Diary
Program Front Cover
image: Sketch 12: Dear Diary Welcome Letter
SKETCH 12: Dear Diary
Welcome Letter
image: Sketch 12: Dear Diary Amy's Letter
SKETCH 12: Dear Diary
Amy's Letter
image: Sketch 12: Dear Diary The Performances
SKETCH 12: Dear Diary
The Performances
image: Sketch 12: Dear Diary The Choreographers
SKETCH 12: Dear Diary
The Choreographers
image: Sketch 12: Dear Diary The Choreographers
SKETCH 12: Dear Diary
The Choreographers
image: Sketch 12: Dear Diary The Choreographers
SKETCH 12: Dear Diary
The Choreographers
image: Sketch 12: Dear Diary The Artists
SKETCH 12: Dear Diary
The Artists
image: Sketch 12: Dear Diary The Artists
SKETCH 12: Dear Diary
The Artists
image: Sketch 12: Dear Diary Create, Innovate, and Influence
SKETCH 12: Dear Diary
Create, Innovate, and Influence
image: Sketch 12: Dear Diary Costume Designer
SKETCH 12: Dear Diary
Costume Designer
image: Sketch 12: Dear Diary Program Back Cover
SKETCH 12: Dear Diary
Program Back Cover
image: Sketch 12: Dear Diary Program Postcard
SKETCH 12: Dear Diary
Program Postcard
image: Sketch 12: Dear Diary InDance Ad
SKETCH 12: Dear Diary
InDance Ad
image: Sketch 12: Dear Diary Facebook Posting
SKETCH 12: Dear Diary Facebook Posting
image: Sketch 12: Dear Diary Instagram Posting
SKETCH 12: Dear Diary Instagram Posting
image: Sketch 12: Dear Diary Postcard Front
SKETCH 12: Dear Diary Postcard Front
image: Sketch 12: Dear Diary Postcard Back
SKETCH 12: Dear Diary Postcard Back
image: Sketch 12: Dear Diary Poster
SKETCH 12: Dear Diary Poster
image: End-Of-Year Fundraising Brochure Outside
End-Of-Year Fundraising Brochure Outside
image: End-Of-Year Fundraising Brochure Inside
End-Of-Year Fundraising Brochure Inside
SKETCH 13: Lucky
image: Sketch 13: Lucky Postcard Front
SKETCH 13: Lucky Postcard Front
image: Sketch 13: Lucky Postcard Back
SKETCH 13: Lucky Postcard Back
image: Sketch 13: Lucky Poster
SKETCH 13: Lucky Poster
Client Testimonial

September 24, 2021

"For the past eight years Phyllis has designed programs and marketing materials for our annual ballet performances to great satisfaction. Phyllis is a pleasure to work with and her sense for design and composition is very intuitive. The programs she designed for us fit perfectly with our company's aesthetic and imagery and I feel that her design work perfectly reflects what happens on stage. I would recommend her design skills to anyone."

Amy Seiwert — Artistic Director of Amy Seiwert's Imagery
ASImagery.org