Jennifer Archibald, Marc Brew, Val Caniparoli, Nicole Haskins, Adam Hougland, Gabrielle Lamb, Stephanie Martinez, Ben Needham-Wood, KT Nelson, and Amy Seiwert
PORTRAIT PHOTOGRAPHY: David DeSilva, Scot Goodman, Chris Hardy, and Patrick Stull
PERFORMANCE PHOTOGRAPHY: Andrea Basile, David DeSilva, and Chris Hardy
In 2013 I was introduced to Amy Seiwert, of Amy Seiwert's Imagery, a young San Francisco Bay Area ballet company, through a recommendation by another client, Jane Elin, a dance educator. Amy's immediate need was a dance magazine advertisement and brochures for fundraising efforts.
This first project led to a variety of others, including a new logo for her web site, eight years of programs and marketing materials for her annual spring series, SKETCH, as well as multiple fundraising brochures and print advertisements. I was delighted to be introduced to the gorgeous photography created by David DeSilva. His photographic mastery captures the fluidity and timelessness of dance and the incredible skills of the Imagery performers, in a way that is rarely seen as literally as it is in his work.
Sculpting the typography to fit the program images became a creative and intuitive endeavor as I experimented with using the logo fonts in unusual ways. I provided multiple composition and design proofs to ensure that the best images were used and that the content was accurate. Incorporating all of the lists of sponsors and individuals involved in each production was also key as an incentive for future fundraising. [ … Read More ]
I have been responsible for the design, layout, art-editing, typography, proofreading, production and project coordination for most of the online and all of their print media. Including each year's ballet performance program, fundraising brochures, print and online magazine advertisements and a huge ad in 2016 and 2017 on the sides of transit buses in San Francisco and New York City.
SKETCH 7: Wandering, SKETCH 8: Origin Stories, and SKETCH 9: Perspective and SKETCH 10: Wrecked required the same type of print products, although providing online advertising required multiple design layouts using the same imagery. Sadly, due to COVID-19 the performance for SKETCH 10: Wrecked had to be cancelled.
After eighteen months of shutdown Imagery re-emerged in July 2021 with online virtual presentations of three past events — known as SKETCH: Rewind. They streamed for a week to entertain the ballet-starved public. The SKETCH: Rewind event was advertised with multiple social media postings and print postcards.
By August 2021 the artists and choreographers were ready to perform in the new COVID-19 environment. They presented SKETCH 11: Interrupted as a live performance which required everyone to wear masks, including the dancers. I designed online contact-free interactive PDF programs, print postcards, print posters and social media postings. The PDF program was accessed by scanning a QR Code in the lobby to view the PDF on phones and tablets inside the theater. This PDF includes hyperlinks for all participants. Audience members were able to "flip" the program pages and view associated social media accounts. This type of flippable PDF will be a standard for future marketing materials.
SKETCH 12: Dear Diary was presented as a live performance with a online contact-free interactive PDF program. The marketing package included print postcards and posters, as well as social media posts. Like for SKETCH 11: Interrupted the PDF program was accessed by scanning a QR Code on the Program Postcard received at the door to view on phones and tablets inside the theater and later online. This PDF also conveniently included hyperlinks for all participants, choreographers and collaborators. [ Read Less ]
SKETCH 3: Expectations
SKETCH 4: Music Mirror
SKETCH 5: Stirred
SKETCH 6: Use Your Words
SKETCH 7: Wandering
SKETCH 8: Origin Stories
SKETCH 9: Perspective
SKETCH 10: Wrecked (cancelled)
SKETCH 11: Interrupted
SKETCH 12: Dear Diary
September 24, 2021
"For the past eight years Phyllis has designed programs and marketing materials for our annual ballet performances to great satisfaction. Phyllis is a pleasure to work with and her sense for design and composition is very intuitive. The programs she designed for us fit perfectly with our company's aesthetic and imagery and I feel that her design work perfectly reflects what happens on stage. I would recommend her design skills to anyone."
Amy Seiwert— Artistic Director of Amy Seiwert's Imagery ASImagery.org