Magnolia Studio Portfolio Item, Sacramento Ballet Promotions

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Creatively Meticulous Designs

portfolio item
Sacramento Ballet — Promotions

Sacramento Ballet
Sacramento, California

©2018-2020, SacBallet.org

ARTISTIC DIRECTOR: Amy Siewert
CHOREOGRAPHERS: Jennifer Archibald, Isaac Bates-Vinueza, Val Caniparoli, Ron Cunningham, Jodie Gates, Darrell Grand Moultrie, Nicole Haskins, Adam Hougland, Annabelle Lopez Ochoa, Trey McIntyre, Stephen Mills, Penny Saunders, Amy Siewert, and Michael Smuin
PORTRAIT PHOTOGRAPHY: Nathan Chilton, Anthony Krutzkamp, Tera Omer, and Keith Sutter
PERFORMANCE PHOTOGRAPHY: Keith Sutter, and Marissa Gearhart

image:Shania Rasmussen and Anthony Cannerella, Photo by Keith Sutter
Beer & Ballet 2020 —
Shania Rasmussen & Anthony
Cannerella, Photo by Keith Sutter

I have worked for Amy Seiwert's Imagery since 2013 producing their fundraising brochures, print and online advertisements, flyers, postcards, posters and programs for their SKETCH Series of ballets. Amy accepted the position of Artistic Director with Sacramento Ballet in 2018 and she asked me to assist them with their fundraising, promotional, and marketing needs.

Sacramento Ballet had previously established a branding look and style for their 2018-2019 Season. This included background artwork, color palettes, logos, and fonts. My design and production job was to use those styles throughout the season for online advertisements and print media.

Following the classic ballet program style each event required booklets with many elements, consistent formatting and proofreading throughout the production cycle. Advertisers provided pre-designed ads to be placed within the program layouts. The incredible performance photography of Keith Sutter made my typography and layouts come alive. Coordinating closely with the printer was required to meet the tightly scheduled deadlines for each performance. [ … Read More ]

I was subsequently asked to design advertisements in the programs for upcoming events, auditions, seasonal fundraising, and The School of Sacramento Ballet's Winter and Summer Performances. I also designed lawn signs and fence banners for the summer program at The School of Sacramento Ballet.

The 2019-2020 Sights Unseen Season required a 5-fold mailing brochure for season ticket purchasers featuring a wonderful event poster on the inside. I also designed lobby signage for each event highlighting the sponsors and guiding the guests towards concessions and gift shops. Another project was the Seasonal Promotion which included the annual Spring Gala & Auction and the Open Houses. These events required designs for invitations, RSVP cards, donor benefit flyers, event flyers, print and online advertisements, and tickets.

Sadly, due to COVID-19 the performances of Homegrown 2020, Fast Forward 2020, and the highly anticipated Let's Misbehave Spring Gala 2020 had to be cancelled.
[ Read Less ]



Telling Stories 2018
image:Telling Stories 2018 Program Front Cover
Telling Stories 2018
Program Front Cover
image:Telling Stories 2018 Program Welcome Letter
Telling Stories 2018
Welcome Letter
image:Telling Stories 2018 Amy Seiwert Letter
Telling Stories 2018
Amy Seiwert Letter
image:Telling Stories 2018 Program The Artists
Telling Stories 2018
The Artists
image:Telling Stories 2018 Program The Choreographers
Telling Stories 2018
The Choreographers
image:Telling Stories 2018 The Collaborators
Telling Stories 2018
The Collaborators
image:Telling Stories 2018 The Performance
Telling Stories 2018
The Performance
image:Telling Stories 2018 Contributors and Sponsors
Telling Stories 2018
Contributors/Sponsors
image:Telling Stories 2018 Instagram Posting
Telling Stories 2018
Instagram Posting
image:Telling Stories 2018 Facebook Posting
Telling Stories 2018
Facebook Posting
image:Telling Stories 2018 Postcard Front
Telling Stories 2018 Postcard Front
image:Telling Stories 2018 Postcard Back
Telling Stories 2018 Postcard Back
image:Telling Stories 2018 Poster
Telling Stories 2018 Poster
The Nutcracker 2018
image:The Nutcracker 2018 Childrens Audition Flyer
The Nutcracker 2018
Children's Audition Flyer
image:The Nutcracker 2018 Advertisement
The Nutcracker 2018
Ticketing Advertisement
image:The Nutcracker 2018 Instagram Posting
The Nutcracker 2018 Instagram Posting
image:The Nutcracker 2018 Web Advertisement
The Nutcracker 2018 Print Advertisement
image:The Nutcracker 2018 Poster
The Nutcracker 2018 Poster
Hamlet 2019
image:Hamlet 2019 Program Back Cover
Hamlet 2019 Program
Back Cover
image:Hamlet 2019 Program Front Cover
Hamlet 2019 Program
Front Cover
image:Hamlet 2019 Program Gala Invitation
Hamlet 2019 Program
Gala Invitation
image:Hamlet 2019 Program The Company
Hamlet 2019 Program
The Company
image:Hamlet 2019 Program Amy Seiwert Letter
Hamlet 2019 Program
Amy Seiwert Letter
image:Hamlet 2019 Program Board of Directors
Hamlet 2019 Program
Board of Directors
image:Hamlet 2019 Program The Artists
Hamlet 2019 Program
The Artists
image:Hamlet 2019 Program The Artists
Hamlet 2019 Program
The Artists
image:Hamlet 2019 Program The Choreographers
Hamlet 2019 Program
The Choreographers
image:Hamlet 2019 Program The Performance
Hamlet 2019 Program
The Performance
image:Hamlet 2019 Program The Story
Hamlet 2019 Program
The Story

image:Hamlet 2019 Web Advertisement
Hamlet 2019 Print Advertisement
image:Hamlet 2019 Web Advertisement
Hamlet 2019 Web Advertisement
image:Hamlet 2019 Instagram Posting
Hamlet 2019 Instagram Posting
image:Hamlet 2019 Facebook Posting
Hamlet 2019 Facebook Posting
image:Hamlet 2019 Preliminary Poster
Hamlet 2019 Preliminary Poster
image:Hamlet 2019 Final Poster
Hamlet 2019 Final Poster
image:Hamlet 2019 Postcard Front
Hamlet 2019 Postcard Front
image:Hamlet 2019 Postcard Back
Hamlet 2019 Postcard Back
Soaring with Sacramento Gala 2019
image:Soaring Gala 2019 Program Front Cover
Soaring Gala 2019
Program Front Cover
image:Soaring Gala 2019 With Gratitude
Soaring Gala 2019
With Gratitude
image:Soaring Gala 2019 Performances
Soaring Gala 2019
Performances
image:Soaring Gala 2019 Auction Items
Soaring Gala 2019
Auction Items
image:Soaring Gala 2019 Auction Items
Soaring Gala 2019
Auction Items
image:Soaring Gala 2019 Ballet Achievements
Soaring Gala 2019
Ballet Achievements
image:Soaring  Gala 2019 Community Outreach
Soaring Gala 2019
Community Outreach
image:Soaring Gala 2019 Honorary Chair
Soaring Gala 2019
Honorary Chair
image:Soaring Gala 2019 Invitation Front
Soaring Gala 2019 Invitation Front
image:Soaring Gala 2019 Invitation Back
Soaring Gala 2019 Invitation Back
image:Soaring Gala 2019 Donor Benefits
Soaring Gala 2019 Donor Benefits
image:Soaring Gala 2019 RSVP
Soaring Gala 2019 RSVP
image:Soaring Gala 2019 Ticket
Soaring Gala 2019 Ticket
Beer & Ballet 2019
image:Beer and Ballet 2019 Program Front Cover
Beer & Ballet 2019
Program Front Cover
image:Beer and Ballet 2019 The Company
Beer & Ballet 2019
The Company
image:Beer and Ballet 2019 Board of Directors
Beer & Ballet 2019
Board of Directors
image:Beer and Ballet 2019 The Choreographers
Beer & Ballet 2019
The Choreographers
image:Beer and Ballet 2019 The Artists
Beer & Ballet 2019
The Artists
image:Beer and Ballet 2019 The Artists
Beer & Ballet 2019
The Artistss
image:Beer and Ballet 2019 Contributors and Sponsors
Beer & Ballet 2019
Contributors & Sponsors
image:Beer and Ballet 2019 Contributors and Sponsors
Beer & Ballet 2019
Contributors & Sponsors
image:Beer and Ballet 2019 Instagram Posting
Beer & Ballet 2019
Instagram Posting
image:Beer and Ballet 2019 Facebook Posting
Beer & Ballet 2019
Facebook Posting
image:Beer and Ballet 2019 WebSlider Posting
Beer & Ballet 2019 Web Slider
image:Beer and Ballet 2019 Print Advertisement #1
Beer & Ballet 2019 Print Ad #1
image:Beer and Ballet 2019 Print Advertisement #2
Beer & Ballet 2019 Print Ad #2
image:Beer and Ballet 2019 Print Advertisement #3
Beer & Ballet 2019 Print Ad #3
image:Beer and Ballet 2019 Poster
Beer & Ballet 2019 Poster
Fast Forward 2019
image:Fast Forward 2019 Program Front Cover
Fast Forward 2019
Program Front Cover
image:Fast Forward 2019 Sights Unseen Ad
Fast Forward 2019
Sights Unseen Ad
image:Fast Forward 2019 The Company
Fast Forward 2019
The Company
image:Fast Forward 2019 Amy Seiwert Letter
Fast Forward 2019
Amy Seiwert Letter
image:Fast Forward 2019 The Artists
Fast Forward 2019
The Artists
image:Fast Forward 2019 The Artists
Fast Forward 2019
The Artists
image:Fast Forward 2019 The Choreographers
Fast Forward 2019
The Choreographers
image:Fast Forward 2019 The Collaborators
Fast Forward 2019
The Collaborators
image:Fast Forward 2019 The Performance
Fast Forward 2019
The Performance
image:Fast Forward 2019 The School of SacBallet
Fast Forward 2019
The School of SacBallet
image:Fast Forward 2019 The School/Nutcracker
Fast Forward 2019
The School/Nutcracker
image:Fast Forward 2019 Your Gift Matters
Fast Forward 2019
Your Gift Matters
image:Fast Forward 2019 Instagram Posting
Fast Forward 2019
Instagram Posting
image:Fast Forward 2019 Facebook Posting
Fast Forward 2019
Facebook Posting
image:Fast Forward 2019 Print Advertisement
Fast Forward 2019 Print Advertisement
image:Fast Forward 2019 Poster
Fast Forward 2019 Poster
Sights Unseen Season Promotions 2019-2020
image:Season Promotions 2019-2020 Sights Unseen Print Advertisement
Season Promotions 2019-2020
Sights Unseen Print Advertisement
image:Season Promotions 2019-2020 Because of Your Support Print Advertisement
Season Promotions 2019-2020
Because of Your Support Print Advertisement
image:Season Promotions 2019-2020 Print Advertisement
Season Promotions 2019-2020 Print Advertisement
image:Season Promotions 2019-2020 Brochure Outside
Season Promotions 2019-2020 Brochure Outside
image:Season Promotions 2019-2020 Brochure Inside
Season Promotions 2019-2020 Brochure Inside
image:Season Promotions 2019-2020 Open House Web Slider
Season Promotions 2019-2020 Open House Web Slider
image:Season Promotions 2019-2020 End of Year Web Slider
Season Promotions 2019-2020 End of Year Web Slider
image:Season Promotions 2019-2020 End of Year Donation Brochure Inside
Season Promotions 2019-2020
End of Year Donation Brochure Inside
image:Season Promotions 2019-2020 End of Year Donation Brochure Outside
Season Promotions 2019-2020
End of Year Donation Brochure Outside
The School of Sacramento Ballet Summer Promotions 2019-2020
image:The School of Sacramento Ballet Summer Promotions 2019 Lawn Sign Front (24x18 inch)
The School of Sacramento Ballet Summer Promotions 2019 Lawn Sign Front (24x18 inch)
image:The School of Sacramento Ballet Summer Promotions 2019 Lawn Sign Back (24x18 inch)
The School of Sacramento Ballet Summer Promotions 2019 Lawn Sign Back (24x18 inch)
image:The School of Sacramento Ballet Summer Promotions 2020 Fence Banner (72x40 inch)
The School of Sacramento Ballet Summer Promotions 2019 Fence Banner (72x40 inch)
image:The School of Sacramento Ballet Summer Promotions 2020 Fence Banner (96x36 inch)
The School of Sacramento Ballet Summer Promotions 2020 Fence Banner (96x36 inch)
Mozart in Motion 2019
image:Mozart In Motion 2019 Program Front Cover
Mozart in Motion 2019
Program Front Cover
image:Mozart In Motion 2019 Sights Unseen Season
Mozart in Motion 2019
Sights Unseen Season
image:Mozart In Motion 2019 Program The Company
Mozart in Motion 2019
The Company
image:Mozart In Motion 2019 Amy Seiwert Letter
Mozart in Motion 2019
Amy Seiwert Letter
image:Mozart In Motion 2019 Program The Artists
Mozart in Motion 2019
The Artists
image:Mozart In Motion 2019 Program The Artists
Mozart in Motion 2019
The Artists
image:Mozart In Motion 2019 The Performance
Mozart in Motion 2019
The Performance
image:Mozart In Motion 2019 The Choreographers
Mozart in Motion 2019
The Choreographers
image:Mozart In Motion 2019 Program To The Pointe
Mozart in Motion 2019
To The Pointe Feature
image:Mozart In Motion 2019 The School of Sac Ballet
Mozart in Motion 2019
The School of SacBallet
image:Mozart In Motion 2019 Events and Achievements
Mozart in Motion 2019
Events & Achievements
image:Mozart In Motion 2019 Open House Invitation
Mozart in Motion 2019
Open House Invitation
image:Mozart In Motion 2019 Instagram Posting
Mozart in Motion 2019
Instagram Posting
image:Mozart In Motion 2019 Print Advertisement
Mozart in Motion 2019
Print Advertisement
image:Mozart In Motion 2019 Facebook Posting #1
Mozart in Motion 2019 Facebook Posting #1
image:Mozart In Motion 2019 Facebook Posting #2
Mozart in Motion 2019 Facebook Posting #2
image:Mozart In Motion 2019 Postcard Front
Mozart in Motion 2019
Postcard Front
image:Mozart In Motion 2019 Postcard Back
Mozart in Motion 2019
Postcard Back
image:Mozart In Motion 2019 Performance Sponsors Poster
Mozart in Motion 2019
Performance Sponsors Poster
image:Mozart In Motion 2019 Season Sponsors Poster
Mozart in Motion 2019
Season Sponsors Poster
image:Mozart in Motion 2019 Poster
Mozart in Motion 2019 Poster
The Nutcracker 2019
image:The Nutcracker 2019 Program  Front Cover
The Nutcracker 2019
Program Front Cover
image:The Nutcracker 2019 Beer and Ballet Ad
The Nutcracker 2019
Beer & Ballet Ad
image:The Nutcracker 2019 The Company
The Nutcracker 2019
The Company
image:The Nutcracker 2019 Winter Performance
The Nutcracker 2019
Winter Performance
image: Nutcracker 2019 SacBallet Sofia Ad
The Nutcracker 2019
SacBallet Sofia Ad
image:The Nutcracker 2019 Story of the Nutcracker
The Nutcracker 2019
Story of the Nutcracker
image:The Nutcracker 2019 Story of the Nutcracker
The Nutcracker 2019
Story of the Nutcracker
image:The Nutcracker 2019 The School of Sac Ballet
The Nutcracker 2019
The School of Sac Ballet
image:The Nutcracker 2019 The Performance
The Nutcracker 2019
The Performance
image:The Nutcracker 2019 The Performance
The Nutcracker 2019
The Performance
image:The Nutcracker 2019 Story of a Pointe Shoe
The Nutcracker 2019
Story of a Pointe Shoe
image: Nutcracker 2019 Story of a Pointe Shoe
The Nutcracker 2019
Story of a Pointe Shoe
image:The Nutcracker 2019 Instagram Posting
The Nutcracker 2019
Instagram Posting
image:The Nutcracker 2019 Print Advertisement #1
The Nutcracker 2019
Print Advertisement #1
image:The Nutcracker 2019 Print Advertisement #2
The Nutcracker 2019 Print Advertisement #2
image:The Nutcracker 2019 Print Advertisement #3
The Nutcracker 2019 Print Advertisement #3
image:The Nutcracker 2019 Facebook Posting
The Nutcracker 2019 Facebook Posting
image:The Nutcracker 2019 Photo Day Web Slider
The Nutcracker 2019 Photo Day Web Slider
image:The Nutcracker 2019 Childrens Audition Flyer
The Nutcracker 2019 Children's Audition Flyer
image:The Nutcracker 2019 Poster
The Nutcracker 2019 Poster
image:The Nutcracker 2019 Hand Fan Front
The Nutcracker 2019 Open House Hand Fan Front
image:The Nutcracker 2019 Hand Fan Back
The Nutcracker 2019 Open House Hand Fan Back
image:The Nutcracker 2019 Postcard Front
The Nutcracker 2019 Postcard Front
image:The Nutcracker 2019 Postcard Back
The Nutcracker 2019 Postcard Back
image:The Nutcracker 2019 Lobby Poster #1
The Nutcracker 2019 Lobby Poster #1
image:The Nutcracker 2019 Lobby Poster #2
The Nutcracker 2019 Lobby Poster #2
Beer & Ballet 2020
image:Beer and Ballet 2020 Program Front Cover
Beer & Ballet 2020
Program Front Cover
image:Beer and Ballet 2020 The Company
Beer & Ballet 2020
The Company
image:Beer and Ballet 2020 SacBallet at The Sofia Ad
Beer & Ballet 2020
SacBallet at The Sofia Ad
image:Beer and Ballet 2020 Amy Seiwert Letter
Beer & Ballet 2020
Amy Seiwert Letter
image:Beer and Ballet 2020 The Artists
Beer & Ballet 2020
The Artists
image:Beer and Ballet 2020 The Choreographers
Beer & Ballet 2020
The Choreographers
image:Beer and Ballet 2020 Contributors and Sponsors
Beer & Ballet 2020
Contributors/Sponsors
image:Beer and Ballet 2020 Spring Gala Save The Date
Beer & Ballet 2020
Spring Gala Save The Date
image:Beer and Ballet 2020 Instagram Posting
Beer & Ballet 2020 Instagram Posting
image:Beer and Ballet 2020 Instagram Posting
Beer & Ballet 2020 Instagram Posting
image:Beer and Ballet 2020 Facebook Posting
Beer & Ballet 2020 Facebook Posting
image:Beer and Ballet 2020 Twitter Banner
Beer & Ballet 2020 Twitter Banner
image:Beer and Ballet 2020 Postcard Handout Front
Beer & Ballet 2020 Postcard Handout Front
image:Beer and Ballet 2020 Postcard Handout Back
Beer & Ballet 2020 Postcard Handout Back
image:Beer and Ballet 2020 Postcard Mailer Front
Beer & Ballet 2020 Postcard Mailer Front
image:Beer and Ballet 2020 Postcard Mailer Back
Beer & Ballet 2020 Postcard Mailer Back
image:Beer and Ballet 2020 Poster
Beer & Ballet 2020 Poster
Homegrown 2020 (cancelled)
image:Homegrown 2020 The Sofia Web Slider
Homegrown 2020 The Sofia Web Slider
image:Homegrown 2020 Instagram Posting
Homegrown 2020 Instagram Posting
image:Homegrown 2020 Facebook Posting
Homegrown 2020 Facebook Posting
image:Homegrown 2020 Twitter Banner
Homegrown 2020 Twitter Banner
image:Homegrown 2020 Twitter Banner
Homegrown 2020 CapRadio Banner
image:Homegrown 2020 Web Advertisement
Homegrown 2020 Web Advertisement
image:Homegrown 2020 Ticket Advertisement
Homegrown 2020 Ticket Advertisement
image:Homegrown 2020 CapRadio Banner
Homegrown 2020 CapRadio Banner
image:Homegrown 2020 Poster
Homegrown 2020 Poster
image:Homegrown 2020 Postcard Mailer Front
Homegrown 2020 Postcard Mailer Front
image:Homegrown 2020 Postcard Mailer Back
Homegrown 2020 Postcard Mailer Back
image:Homegrown 2020 Postcard Handout Front
Homegrown 2020 Postcard Handout Front
image:Homegrown 2020 Postcard Handout Back
Homegrown 2020 Postcard Handout Back
Let's Misbehave Spring Gala 2020 (cancelled)
image:Lets Misbehave Spring Gala 2020 Invitation Front
Let's Misbehave Spring Gala 2020
Invitation Front
image:Lets Misbehave Spring Gala 2020 Invitation Back
Let's Misbehave Spring Gala 2020
Invitation Back
image:Lets Misbehave Spring Gala 2020 RSVP
Let's Misbehave Spring Gala 2020
RSVP
image:Lets Misbehave Spring Gala 2020 Sponsorship Prospects
Let's Misbehave Spring Gala 2020
Sponsorship Prospects
image:Lets Misbehave Spring Gala 2020 Donor Benefits
Let's Misbehave Spring Gala 2020 Donor Benefits
image:Lets Misbehave Spring Gala 2020 Web Slider
Let's Misbehave Spring Gala 2020 Web Slider
Fast Forward 2020 (cancelled)
image:Fast Forward 2020 Facebook Posting
Fast Forward 2020 Facebook Posting
image:Fast Forward 2020 Web Advertisement
Fast Forward 2020 Web Advertisement
image:Fast Forward 2020 Postcard Handout Front
Fast Forward 2020
Postcard Handout Front
image:Fast Forward 2020 Postcard Handout Back
Fast Forward 2020
Postcard Handout Back
image:Fast Forward 2020 Postcard Mailer Front
Fast Forward 2020
Postcard Mailer Front
image:Fast Forward 2020 Postcard Mailer Back
Fast Forward 2020
Postcard Mailer Back
image:Fast Forward 2020 Poster
Fast Forward 2020 Poster