Magnolia Studio Portfolio Item, Designs of the Times

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Designs of the Times — Print Newsletters

Designs of the Times
Make Habitat a Habit Newsletters
News From Haverfield Park Newsletters
Petaluma, California

©2002-2004, Barbara Caswell
HaverfieldPark.com
SeasonsOfLondon.co.uk

All photographs ©2002, Barbara Caswell

Make Habitat a Habit: Hare Today, Gone Tomorrow Page One
Make Habitat a Habit:
Hare Today, Gone Tomorrow

In 2001 I was working with The Petaluma Post, a small rurally-focused newspaper in Petaluma, California. My task was to convert the traditional layers-thick, cut-and-paste design advertisements and article mastheads into a strictly digital production format. During this process, I was introduced to many of the writers and local business owners that contributed to the newspaper.

One of the columnists Barbara Caswell, owner of Designs of the Times, was quite prolific with two columns each month: "Make Habitat a Habit" and "News From Haverfield Park". She was a distinctive Sonoma County home and garden designer who created Haverfield Park in Petaluma, California. She wrote extensively about protecting wildlife habitat while advising homeowners who wanted to reproduce charming, wildlife-friendly, landscapes and solve architectural problems. She used photos showing examples and explanations on styles and methods that focused on benefiting the environment and living cooperatively with local wildlife. Her home was a nostalgic country estate with a showcase quality house in a private natural setting.

Together we designed and produced 8.5x11 inch newsletters that featured her original Petaluma Post articles. I included the same wildlife photos and developed a masthead style and overall reusable template for the double-sided printing. She sold these newsletters when she hosted "sustainable home tours" and gave the proceeds to the Sonoma County Wildlife Rescue Fund.

image: Make Habitat a Habit: Canine With Feline Tendencies
Make Habitat a Habit:
Canine With Feline Tendencies
image: Make Habitat a Habit: Opossum a Day Keeps Bugs Away
Make Habitat a Habit:
Opossum a Day Keeps Bugs Away
image: Make Habitat a Habit: Cute, Fuzzy and Best Left Alone
Make Habitat a Habit:
Cute, Fuzzy and Best Left Alone
image: News From Haverfield Park: Gateway to a Personal Paradise
News From Haverfield Park:
Gateway to a Personal Paradise
image: News From Haverfield Park: Pumphouses: Part of Sonoma Scene
News From Haverfield Park:
Pumphouses
image: News From Haverfield Park: Stone Building Worth It's Weight
News From Haverfield Park:
Stone Building
image: News From Haverfield Park: Masonry
News From Haverfield Park:
Masonry

Client Testimonial

August 26, 2014

"I am a designer myself, and so particular that I have even been guilty of replacing periods with different ones. So imagine how pleased I was when Phyllis created my column reprints looking better than I had hoped! She did what it took to get them right, and blended suggestions of her own to my thoughts. I never have to be ashamed of showing them to anyone: they're professional."

Barbara CaswellFounder of Designs of the Times & Seasons of London
HaverfieldPark.com
SeasonsOfLondon.co.uk